Recreation sign-ups to the parks newsletter
Residents who opt in when registering for a program are added to the parks audience with a tag for the program.
Messages & alertsConnector
Mailchimp integration
for city newsletters
Mailchimp is an email newsletter service many city communications, parks and economic development teams use. Subscribers live in audiences with tags and a subscription status.
Pre-built connector
Mailchimp
- Tier
- Pre-built connector
- Category
- Messages & alerts
- Sign-in
- Username and password, or API key as basic sign-in
- Paging
- offset
§ Overview
What connecting Mailchimp does.
SentraBridge adds and updates audience members and reads members changed since the last run. Opt-ins captured in other systems can reach the right audience, and unsubscribes can flow back. Email addresses pass through and are not kept by SentraBridge.
- Audience members: Read members of an audience by list ID.
- Add or update: Add or update email, first and last name and tags; set status for new members.
- Changes only: Read members changed since the last run, including unsubscribes.
What SentraBridge can do with Mailchimp
| resource | read | write | changes only | fields |
|---|---|---|---|---|
| Audience members (set list_id) | list, read one | create, update | yes | Email, Status (subscribed…), Status if new (update), First name, Last name, Tags… |
§ Use cases
What cities connect Mailchimp for.
Business license holders to economic development news
New business licenses with an opt-in are added to the business updates audience.
Unsubscribes back to the CRM
Members who unsubscribed in Mailchimp are updated in HubSpot or Salesforce so other lists respect it.
Event volunteers from a sheet
Volunteers from a Google Sheet are tagged and added to the volunteer audience.
§ How it works
How to connect Mailchimp
- 01Get accessCreate a Mailchimp API key in the account.
- 02Add the connectionNote the data center suffix, like us21, for the address.
- 03Preview real recordsEnter any username and the API key as the password.
- 04Turn it onSet the audience (list) ID and preview members.
§ Often connected with
Mailchimp and the rest of city hall.
Systems cities commonly connect with Mailchimp, each with its own connector page.
§ FAQ
Mailchimp integration questions
Does Mailchimp have an API?
Yes. The Mailchimp Marketing API lets apps add, update and read list members. SentraBridge signs in with an API key.
Will SentraBridge re-subscribe people who unsubscribed?
Not by default. The update can set a status only for new members, so existing unsubscribes are left alone.
Can we send city alerts through Mailchimp?
This connector manages audiences. For transactional alerts per record, use SendGrid email or Twilio SMS.
Connect Mailchimp to the rest.
We'll set up a workspace with your systems in a sandbox and build your first flow with you.